Russell Outdoors (formerly Mossy Oak Apparel) is hunting down the business of outdoorsmen and women nationwide. The company makes hunting gear (including apparel) and related accessories under brands including APX, Elements, and Mossy Oak (the company's premium brand). Its hunting products are sold through mass merchandisers, national sporting goods retailers (Academy), and catalog retailers (Cabelas) in the US. The company also produces online programming, including hunting video, personalized hunting journals, custom weather forecasts, mapping tools and expert hunting advice, that can be viewed free at mossyoak.com. Founded as Mossy Oak Apparel, the company changed its name to Russell Outdoors in 2008.