Scheels All Sports is appropriately-named. The company sells sporting goods and apparel through two dozen stores in more than 10 western and Midwestern states, as well as online. Products include bicycles, fitness equipment, hunting and fishing gear, and seasonal sporting goods (for camping, baseball, golf, soccer, and skateboarding). Scheels offers bike and exercise machine repairs, racquet stringing, and ski equipment maintenance. It has specialists in warranty repair for shotguns, rifles, and handguns, and it offers new and used firearms from Browning, Colt, and Winchester. Employee-owned and run by the founder's great-grandson, Scheels began in 1902 as a hardware and general merchandise store.