Zogby isn't a weatherman, but it does know which way the wind of public opinion blows. Doing business as IBOPE Zogby International, the company provides opinion and market research information for customers ranging from media businesses to not-for-profit trade groups to political parties. Zogby polls public opinion throughout the world, primarily through phone calls. Its services in addition to polls and market research include telemarketing, mock juries, public relations, fund raising, and event management. The firm was founded in 1984 by former history and political science professor John Zogby. IBOPE Zogby International was formed in early 2011 when Zogby International was bought by Brazil-based IBOPE Group.