Cost-conscious chefs shop The Kitchen Collection (KC) for the name-brand products they want, without the name-brand price. The specialty retailer sells discounted cookware, bakeware, small appliances, cooking gadgets, kitchen accessories seen on TV, gourmet foods, and decorative items to consumers. It operates under the Kitchen Collection and Le Gourmet Chef banner through more than 300 stores, located in factory outlet as well as retail malls, dotting 40-plus states, as well as through the Internet. The company stocks both private-label and brand-name merchandise (including the Hamilton Beach and Proctor Silex lines owned by its parent, NACCO Industries). KC generates about 20% of NACCO's sales.