Craftmade International, Inc. sells a variety of home-related furnishings and products to both specialty retailers and mass merchandisers. The Company operates in two segments: Specialty and Mass. The Specialty segment is principally engaged in the design, distribution and marketing of ceiling fans, light kits, bath-strip lighting and interior lighting fixtures. The Mass segment is principally engaged the design, distribution and marketing of outdoor and indoor lighting, outdoor patio furniture, various fan accessories and lamp parts, and home decor items to mass merchandisers. The Company sells its products to mass merchandisers including but not limited to Bed, Bath and Beyond, Costco, Lowe’s and Wal-Mart, through the Company’s subsidiaries Woodard and Prime/Home Impressions, Inc. (PHI) and through Design Trends, LLC (Design Trends), the Company’s 50%-owned subsidiary. In addition to Lowe’s, the Company sells a variety of products to many other mass retailers.