Catuity, Inc. is a loyalty and gift card processor targeting the needs of chain retailers and their partners. The Company’s focus is on retail organizations with 75 to 250 stores, a group commonly referred to as tier two retailers, and on smaller, tier three retailers through resellers. It offers member-based loyalty programs at the point-of-sale and gift card programs. These programs are designed to help retailers improve customer retention, add new customers and increase the average amount spent by customers. Catuity, Inc.’s operational priorities are in three areas: loyalty and gift card processing; packaged loyalty and gift card products, and acquisitions. The Company's loyalty technology, Catuity Advanced Loyalty System, provides the capabilities to retailers for launching and managing membership-based programs; managing points-based programs; delivering discounts or rebates based on shopping behavior, and offering customizable gift card programs.