Alibaba Pictures Group Limited is an investment holding company principally engaged in the entertainment related business. The Company operates through five business segments. The Content Production Segment is engaged in the production of entertainment content, such as film and television (TV) dramas. The Internet-based Promotion and Distribution segment is engaged in the operation of an integrated online to online (O2O) platform for the promotion and distribution of entertainment content, as well as the provision of online movie ticketing services and ticket issuance system. The Entertainment E-commerce segment is involved in the operation of a customer to business (C2B) financing platform for entertainment content, as well as the development and online sales of entertainment related merchandise. The International Operations segment is engaged in the commercial involvement in international entertainment related projects or businesses.