LJ International Inc. (LJI) is a holding company. The Company is a vertically integrated jewelry company that designs, brands, markets, distributes and retails a complete range of fine jewelry through retail and wholesale channels. The Company specializes in colored gemstone jewelry and also offers jewelry set in yellow gold, white gold or sterling silver, as well as diamond. The Company’s product lines include earrings, necklaces, pendants, rings and bracelets. The Company conducts its retail jewelry business through the ENZO brand in the Asia Pacific region, with a primary focus in the China market. The Company operates in two segments: manufacture and wholesale of jewelry products, and retail of jewelry products. In July 2013, LJ International Inc announced the completion of the merger. As a result of the merger, the Company became a wholly owned subsidiary of Flora Bloom Holdings.