TKO Group Holdings, Inc. is an American media conglomerate created by Endeavor as part of a merger between World Wrestling Entertainment, Inc. and Zuffa, the parent company of the Ultimate Fighting Championship. Following the completion of the merger on September 12, 2023, both WWE and UFC operate as divisions under the banner of TKO. The merger marked the first time that WWE has not been solely and primarily majority-controlled by the McMahon family, which has founded the company and owned it for over 70 years. This marked the third time that the UFC has changed ownership as its parent company Zuffa had been sold to Endeavor in 2016. Zuffa had previously purchased the UFC from the Semaphore Entertainment Group in 2001. Endeavor chief executive officer Ari Emanuel is the new company's CEO, while Mark Shapiro serves as president and chief operating officer. Emanuel did not take on any creative roles in WWE or the UFC, with Nick Khan becoming president of WWE post-merger and Dana White serving as CEO of the UFC. Wikipedia