?What If! punctuates its services with the pursuit of innovation and creativity. The firm helps clients develop products and services and enhance their brand marketing. It also creates programs for clients to develop their own innovation capabilities and culture. ?What If! employs some 250 inventors, designers, and producers, and serves a variety of industries, such as automotive, financial services, healthcare, entertainment, retail, and hospitality. ? Its roster of clients includes Barclays, Google, Pfizer, and Virgin. The company operates from offices in London, Manchester, New York, and Shanghai. ?What If! was founded in 1992 by Dave Allan and Matt Kingdon, two former marketers at Unilever.