It's always price/performance(power) that counts even for intel.
The question is how big/small are the margins that they can take on it
and especially on the mid range that will be sold most.

The GPU market looks very good for AMD
nvidia has no answer for the 3850 product.
3870 is a bit slower than the GT but it is also cheaper to build, and
3870x2 is just around the corner. But you can actually already buy two
3870 GPUs.