I don't think that we have to worry about WTSLA closing their doors
necessarily. They still have a strong niche with the "tween" audience,
and their Arden stores, despite their weak number of locations are
still a household name amongst many people.

I wouldn't necessarily worry to much about this stock. I've continued
buying shares as they creep lower, simply because it seems likely that
by the time the next back-to-school rush comes around, management will
have their strategy in place.

One thing that I've noticed is that WTSLA does a horrible job of
advertising. If they could just get some of their line on a few
celebrities and have them mention it on TV or in magazines, this will
re-ignite the popularity that they had a few quarters back.

If they can get this done and get some positive attention drawn to
themselves, my estimate is that come August, if they increase their
marketing and brand ID, the stock will double and then some.