Sprint you need to diversify your customer base by getting more kids
to look at your handsets.  Offer a “freebie” apps, games, music
something that will attract more youths from junior high, high school
and college levels to want Sprint phone service.

Make the freebie "grade" or "volunteer" related.  An academic
"excellence" challenge for these agegroups will generate positive P/R
for S.

For every child interested in S service there’s likely a parent to
follow.