identitybur...@gmail.com

I'm into Sprint primarily on WiMAX, but also factored in their renewed
marketing. I'm a brand strategist/ad guy, and for the first time in
years found myself actually digging Sprint's look and message,
something that's been pitiful for years. Combine that with rolling out
a couple of decent phones and maybe churn's been reduced. Certainly no
one's switching to Sprint because of this, but it might have stanched
the bleeding a bit, enough to be a surprise (as in "hey, we didn't
lose as many as you were thinking!"). Mmm, maybe not, but it sets the
stage, brand-wise.  Any thoughts on the new image/campaign?