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  Who is still holding Borders and why?
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ruffol...@gmail.com  
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(2 users)  More options Mar 24 2007, 11:23 pm
From: ruffol...@gmail.com
Date: Sun, 25 Mar 2007 03:23:09 -0000
Local: Sat, Mar 24 2007 11:23 pm
Subject: Who is still holding Borders and why?
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Pershing Square Capital Management
Decreased position by 86% in Q4 2006.

Are any of you still holding this stock?


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booksellingonline@gmail.c om  
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(1 user)  More options Mar 25 2007, 8:53 pm
From: "booksellingonl...@gmail.com" <booksellingonl...@gmail.com>
Date: Mon, 26 Mar 2007 00:53:21 -0000
Local: Sun, Mar 25 2007 8:53 pm
Subject: Re: Who is still holding Borders and why?
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I have no idea why you would be in this stock unless your hoping for a
buy-out- even then, you have time to get a better entry point then now.

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adtromb...@gmail.com  
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 More options Mar 28 2007, 5:24 pm
From: Adtromb...@gmail.com
Date: Wed, 28 Mar 2007 14:24:19 -0700
Local: Wed, Mar 28 2007 5:24 pm
Subject: Re: Who is still holding Borders and why?
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booksellingonl...@gmail.com wrote:
> I have no idea why you would be in this stock unless your hoping for a
> buy-out- even then, you have time to get a better entry point then now.

The only reason why I would touch this stock is to short it.  There is
a reason 15% of this stock is shorted!

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bub73  
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 More options Mar 29 2007, 2:32 pm
From: "bub73" <billsol...@gmail.com>
Date: Thu, 29 Mar 2007 18:32:19 -0000
Local: Thurs, Mar 29 2007 2:32 pm
Subject: Re: Who is still holding Borders and why?
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I have to agree with your comment on shorting this stock. I have never
shorted a stock due to the incredible risk involved. However, Borders
is repeating the same mistake as Toys-R-US in trying to build their
own website to compete with Amazon.com. The Toys-R-US case is a
commonly studied case in business school of what not to do. If they
follow through with this plan we'll be seeing closure after closure of
Borders stores across the U.S.

This is exactly what happened to Toys-R-US and they still aren't the
company they used to be since trying to launch their own site.
Ironically they have become Amazon.com's bitch in the process. Amazon
now handles all their ecommerce for them.

I don't have the margin account or the nerve to short it, but this
seems like a true sinking ship to me.


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