It seems she got inspired on the feedback from sellers:

http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=A...

She just got into her bank around 14million USD. If I already had
millions in my bank account, I wouldn't do this when shares are going
down. I'm starting to agree with firemeg, greed is not good when
managing a company. Could it be related to her political side? could
she be steping out for a political career? it is now a quiet time to
do so (politically, not on ebay).

EBAY goes up against GOOGLE and then the person that is calling the
shoots does the following:

NEW YORK (AP) - The chief executive officer of online auction site
eBay Inc. exercised options on 640,000 shares under a prearranged
trading plan, according to a document filed with the Securities and
Exchange Commission on Monday.

In a Form 4 filed with the SEC, Margaret "Meg" Whitman reported she
exercised options to buy 640,000 shares of common stock on Thursday
and Friday for $10.02 apiece. She sold the shares the same day for
$31.74 and $31.97 each.

REMEMBER ENRON

Does this look like the heads of EBAY are going to stay the LONG
HAUL???????????

i was in for the long, but when the ceo sells shares i pulled out and
i figure i'll try to enter again around 25-27

She sold them off on the 14th and 15th - the same two days e-bay live
was taking place.  What a co-incidence.   Feed everyone at the event
lines of bullshit so they can get the price up to $32 so she can turn
around and sell them ( notice how they're right back down to the $31
dollar range this week ).

Also, once thing to note is that these 640,000 options she exercised
did not expire until 2011.   What does that tell you about where she
thinks the stock price is going to go over the next 4 years.

Hopefully she'll follow Terry Siemel's lead here soon

I agree with you on this one. I think Ebay can do with a more
aggressive, dynamic and entrepreneurial CEO, a CEO who is more hands
on technology. I think Meg is just vesting her stocks. Having said
that, I am still bullish on Ebay. This is why

http://financesummary.blogspot.com/2007/06/my-recommendations.html

How much do you want to bet that in a few days, there will be another
report of eBay executives exercising options?

I have no doubt this will be the case.  If I worked at a company where
the CEO sold off a huge chunk of shares like that.... you better
believe I would follow his/her lead.  I have a feeling they're not
going to report a good quarter.  That's one reason Whitman dumped $12
million worth of shares 3 weeks before they're set to report.  If they
were going to have a good quarter, she would have waited the extra 3
weeks before selling her shares ( like I said, the shares she sold
don't expire for another 4 years ).

Even if they do report a good quarter,  their stock isn't going to
have any upside.  The executives already know this.

Any significang increases to revenues and earnings will be for same
same reasons as last quarter - a week dollar and higher than normal
tax deductions.

Eventually, if the share price gets low enough,  it's not unrealistic
to think a private equity firm will swoop in and clean house.   First
order of business... sell off Skype  ( most likely for a loss - break
even at the most )

REMEMBER ENRON

That, and also stop with the foolish investment. I am still having
trouble believing that they spent $75 million on a start up networking
company (which would cost less than $10,000 to build, and it seems
that most of the traffic from the site is from eBay's own marketing
efforts anyways) though I'm sure if you are eBay, you'll find a reason
to spend $75 million for a start up site.

Golly, I guess you missed an opportunity, builda.  You could have
built that start-up for $10k and sold it to eBay for, say, $60m.  You
could have saved eBay a ton of money and retired in the Bahamas.

Well, obviously only eBay would do that, but they should at least be
smart enough to not do it twice, at least I hope so.

Believe me, they're not smart enough to not do it twice.  That's why
their taking another stab at China which will also prove fruitless.
Kind of funny how the stock is up on rehashed old news.  Short term
memories I'm guessing

Actually, IF the stock rise because of the news, it would rise
gradually like a ladder. The result is the opposite. All the rising
came from before market activity, and they are sinking back down. This
means that someone bought in a lot of the shares to keep the stock up,
and they are mistaken.

looks like someone sneaked in a large order today right before the
bell... wonder what they are trying to accomplish.

Just compare eBay today with Google today. eBay went to 32.43 within
first hour, and then dropped down to $31.76. So after someone finished
their order, the stock dropped $0.67 per share. Google raised a bit
before market too, but unlike eBay, it just kept going up.

I really don't understand how eBay is going to attempt to make
auctioning work in China.  They are scratching their heads trying to
figure out ways to expand their business and it seems like China is
the final frontier.  I feel that eBay won't have success in China
until a larger percent of the population becomes internet ready.

Well, I remember shortly after they announced their China site, eBay
announced a store fee increase which sellers complain gravely about.
Coincidence? Unlikely. eBay has never been able to captivate China
like Google, and even Google is in second place compare to Baidu.