steelcity...@gmail.com wrote:
> Live Current Media Inc. and DLF Indian Premier League to Launch
> IPLT20.com as Official IPL Online Destination

> Business Wire 8:11 am April 17, 2008

> MUMBAI, India & VANCOUVER, British Columbia--(BUSINESS WIRE)--
> Communicate.com Inc. dba Live Current Media Inc. (OTCBB: CMNN), a
> media company built around content and commerce destinations,
> announced that it will launch IPLT20.com tomorrow as the official site
> for the DLF Indian Premier League. As outlined in the Memorandum of
> Understanding (MOU), Live Current will become the exclusive online
> provider of content from the Board of Control for Cricket in India
> (BCCI) and the DLF Indian Premier League. This signifies the first
> cricket-related content and distribution relationship by Live Current
> as the Company plans to build and launch its Cricket.com asset as the
> future cricket DestinationHub(TM) for cricket fans globally.

> With IPLT20.com becoming the official online destination for the DLF
> Indian Premier League, fans from around the world will now have access
> to the 44 day long season starting tomorrow, April 18. The site will
> offer access to official league content including audio-visual,
> photographs, live scoreboards and summaries, match results, Fantasy
> Cricket, player interviews, profiles, schedules, statistics, ticketing
> and fan interaction through polls, contests and newsletters.

> The launch of IPLT20.com enables businesses from around the world to
> access millions of cricket fans through advertising and branding of
> the official site. In the same vein as major sports media events such
> as the World Cup, the DLF Indian Premier League is predicted to be a
> major revenue generator, on track towards its target of $2 billion in
> its inaugural season through franchise and rights sales, advertising,
> sponsorships and ticket sales. Many global organizations have already
> come on board as various sponsors including Sony and the World Sports
> Group which have secured the global broadcast rights for over $1
> billion and blue chip sponsors including PepsiCo, Hero Honda,
> Vodafone, CitiBank and Kingfisher have committed to the league.

> "Based on our experience, we predict that the Indian Premier League
> will be one of the biggest sports and entertainment media events in
> the world," says Andrew Wildblood, SVP of IMG, the official media and
> event partner for the IPL. "Having managed significant sports media of
> this size, we recognize the immense opportunity for IPLT20.com to
> enable passionate fans to connect with the content they want from
> wherever they are around the world, and for brands in India and around
> the world to gain visibility to this huge audience."

> The ten-year agreement outlined in the Memorandum of Understanding
> with Live Current includes extensive co-marketing and exclusive online
> content rights agreements for Live Current to build, launch and
> operate the official online destinations for the DLF Indian Premier
> League: www.IPLT20.com and the BCCI: www.BCCI.tv. The BCCI will be
> guaranteed on a combined basis a minimum of US $3 million annually and
> the IPL US $ 2 million annually through revenue sharing agreements
> including percentages of advertising, sponsorship and merchandising
> sales.

> Lalit Modi, Chairman & Commissioner, DLF Indian Premier League, said,
> "I expect the site to extend the stadium experience of a cricket match
> to the worldwide audience of cricket fans at large. The www.IPLT20.com
> website is highly interactive and includes everything a cricket fan
> would need to get their daily, hourly and minute-by-minute fix."
> Speaking specifically of the relationship with Live Current Modi
> added, "We chose to work with Live Current because of its vision of
> developing a consumer hub for that provides IPL fans globally with
> free and direct access to the play-by-play action and ability to
> connect with those aspects that they love about the game - from the
> international stars to the on-field action."

> In addition to today's launch of www.IPLT20.com, Live Current is also
> developing the official web site for the BCCI: www.BCCI.tv. The BCCI
> is the largest cricket body in the world and represents all Indian
> cricket including the Indian national team. The BCCI site will be a
> premier sports web site, akin to Fifa.com, and will be the destination
> for India's 1 billion cricket fans to get in-depth information about
> players and teams.

> "Our team extends North America, the UK and India and is set on
> creating the most interactive environment for cricket fans worldwide
> to engage in the world of Indian cricket from wherever they live,"
> says Geoffrey Hampson, Live Current Media Inc. CEO and Chairman.
> "These partnerships represent enormous value for Live Current in the
> form of exclusive rights to IPL and BCCI content. The relationship is
> very strategic for us as we build a world class sports media business
> to serve the immense fan base for cricket."

> Live Current's DestinationHubs integrates all aspects by which users
> interact with the Internet and the sport of cricket to discover more
> and get closer to the information they are passionate about in their
> daily lives. Today's launch of IPLT20.com is the first of many sites
> to be developed by the new Live Current team, including newly acquired
> individuals formerly with Auctomatic. The Auctomatic team and
> developer, Ankur Nagpal bring extensive experience with social media
> and application development such as Fantasy Cricket on Facebook on the
> IPLT20.com site which will be fully leveraged across Cricket.com and
> other future Live Current destinations.

> About Live Current Media Inc.

> Communicate.com Inc. is doing business as "Live Current Media Inc."
> and will seek formal shareholder approval to change its legal name to
> Live Current Media Inc. later in 2008.

> Live Current builds, owns and operates some of the most powerful and
> engaging content and commerce destinations on the Internet. Through
> subject-specific DestinationHubs(TM), Live Current properties connect
> people to each other and to the information, brands, and products they
> are passionate about. Live Current has headquarters in Vancouver,
> Canada with a location in Seattle, WA and is publicly traded on the
> NASD OTCBB (CMNN). For more information, visit www.livecurrent.com.

> About the DLF Indian Premier League

> The DLF Indian Premier League is set to kick off on April 18th 2008,
> with some high voltage action expected between ShahRukh Khan's Kolkata
> Knight Riders and Dr. Vijay Mallya's Bangalore Royal Challengers at
> the Chinnaswamy Stadium at Bangalore. The DLF Indian Premier League
> will feature eight Franchises and will run for 44 days. Each Franchise
> will play others on a home and away basis with 7 matches at home. The
> top 4 Franchises in the league will contest the semi finals and the
> victorious semi finalists will meet in the Grand Final all over one
> weekend, which will be played out in Mumbai.

> The inaugural season of the DLF Indian Premier League will showcase a
> grand total of 59 matches providing broadcasters and in-stadia
> spectators with 177 hours of live "family entertainment," which will
> also be viewed by a significant international audience. All matches
> will be during late afternoon and evening to coincide with prime time
> for television and providing a convenient time for the stadium
> audience. The LIVE In-stadia entertainment, combined with the high-
> octane on-field action has further hooked viewers onto this new
> adrenalin packed LIVE family entertainment format attracting a much
> younger fan base, which also includes women and children.

> Safe Harbor: Certain statements contained in this press release may
> constitute "forward-looking statements" within the meaning of the
> Private Securities Litigation Reform Act of 1995. Although
> Communicate.com Inc. d.b.a. Live Current Media Inc. believes the
> expectations reflected in such forward-looking statements are based on
> reasonable assumptions; it can give no assurance that its expectations
> will be attained. Factors that could cause actual results to differ
> materially from expectations include financial performance, regulatory
> changes, changes in economic conditions and other risks detailed from
> time to time in the Company's filings with the U.S. Securities and
> Exchange Commission. The forward-looking statements included in this
> press release represent the Company's views as of the date of this
> press release. The Company does not undertake any obligation to update
> any for ward-looking statements, and readers are cautioned not to
> place undue reliance on these forward-looking statements.

> Source: Live Current Media Inc.