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Google Inc. |
If Google reaches a deal with YouTube, the combined company would be a
more potent force against MySpace, the social-networking Web site that
has become the No. 1 provider of video on the Internet, according to
comScore Networks, a market-research firm.
The motivation here is money.
If the Web's bellwethers can gain a larger audience downloading
hundreds of millions more videos a day, each would also be in a better
position to attract advertisers to buy ads on its video site.
The amount spent on advertising on sites like YouTube and Google Video
is expected to jump to $2.5 billion by 2010, from $350 million today,
according to eMarketer Inc. Most of the spending now and through 2010
will come from the U.S., analysts at eMarketer believe.
http://www.marketwatch.com/News/Story/Story.aspx?guid=%7BBD1D580B%2D8...