filix...@gmail.com

Here is whats happening to Google, and why the stock will keep going
down.  There is no doubt that Google is a search king and commands
significant market share over its competitors.  However, most
advertisers have figured out that by optimizing for better organic
results, they can drive lots more business then using AdWord.
Advertisers are shifting their dollars to SEO (Search Engine
Optimization) companies that can place any company on the first page
based on specific keyword.  Googles algorithm is constantly being
tweaked by marketers to get favorable possition on their pages.  This
is also true for every other search engine that utilizes same search
paradigm.  Yahoo, MSN, etc., will also see conversion rates fall from
pay per click.  This is probably the end of pay per click business
model as we know it.