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  What everyone missed...
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hyperion...@gmail.com  
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 More options Jul 25 2007, 3:30 am
From: hyperion...@gmail.com
Date: Wed, 25 Jul 2007 07:30:35 -0000
Local: Wed, Jul 25 2007 3:30 am
Subject: What everyone missed...
Yes, Oriental made some losses. But these were investments for
creating even stronger growth. Let me quote:

"As we announced during the third quarter earnings call, in the fourth
fiscal quarter of 2007, we initiated a large-scale, nationwide
marketing campaign to encourage enrollments in our summer courses. As
a result, our sales and marketing expenses for the fourth fiscal
quarter of 2007 increased by 47.7% year-over-year to RMB38.5 million
(US$5.0 million) from RMB26.1 million in the corresponding quarter of
2006. Our marketing campaign has in part contributed to the
outstanding 31.5% increase year-over-year in language training and
test prep enrollments for the quarter."

This increase in enrollments is impressive and will be translated,
eventually, in a higher stockprice.


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