Roku, Inc. is a U.S. listed company founded by Anthony Wood in 2002. It runs a streaming service through Roku-branded streaming players and smart TVs, supporting both advertising and subscription models on its platform. Roku tops U.S. streaming TV distribution, reaching households with an estimated 120 million people. Outside the U.S., the company operates in Australia, Canada, France, Germany, the U.K., and several Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru. In its early years, Roku focused on making high-definition video players and launched the first connected TV device to stream Netflix in 2008. Later, in 2014, the company expanded its streaming platform's reach by partnering with TV manufacturers to license Roku’s technology. This allowed Roku's operating system to be pre-installed on smart TVs. Thereafter, Roku added channel subscriptions to its platform, and began serving targeted ads and performance-based ads. It also launched an ad-supported streaming channel and consumer electronic products such as smart speakers and smart home in the following years. Wikipedia